The Knoops Story

Jens Knoop, Knoops’ Founder, has had a strong relationship with chocolate since his childhood in rural Germany. In 2013, he decided to share his passion and opened the first Knoops store in Rye, East Sussex.

Since then, Jens has gone on to open more Knoops stores, built a team of chocolate lovers around him, developed an at-home range of chocolate flakes, and even opened stores internationally.

The Concept

The Knoops concept is based around a carefully curated cocoa-percentage menu which offers chocolates to suit every taste and mood.

Knoops finds joy in helping you discover your perfect chocolate drink, and encourage experimentation with different % chocolates and flavours in a process called ‘Knoopology’.

This process is simple; choose your chocolate %, type of milk, and extra flavours like sea salt, orange zest or chili to be made into a hot chocolate, milkshake or iced chocolate.