Headquarters: Atlanta, Georgia, USA
Founded: October 2015
Founder(s): Jacob Boudreau, Sean Henry
Notable Investors: Kleiner Perkins, Franklin Templeton Investments, Founders Fund, Lux Capital, Bond, D1 Capital
Stord is on a mission to make supply chain a competitive advantage for their customers by pioneering the Cloud Supply Chain: the convergence of digital and physical elements of logistics.
Founded in 2015 and headquartered in the heart of Atlanta’s vibrant tech community, Stord combines a network of warehouses, trucks and shipping services with internet-based software to manage them. Businesses send their inventory to Stord’s fulfillment centers and then use the Stord software to control orders and delivery. When a customer places an order, the platform automatically routes it to the nearest warehouse and arranges transport, speeding up delivery and reducing complexity. In other words, Stord bundles the physical logistics (like trucks and storage) with digital tracking tools so companies don’t have to build their own delivery network.
Many direct-to-consumer and retail brands use Stord to handle their fulfillment needs. For example, nutrition and apparel companies such as Athletic Greens (AG1), Native, and American Giant rely on Stord to ship their products to customers. These businesses often face challenges like managing multiple warehouses, tracking inventory, and meeting fast-delivery expectations. Stord solves these problems by letting a brand easily expand into several warehouses and track every package in real time. Because Stord operates on a flexible pay-as-you-go model, a company can quickly scale up its logistics capacity (adding warehouse space or trucks) during busy periods and scale back down in slow times, without big upfront costs.
Under the hood, Stord works like a modern third-party logistics (3PL) provider built on cloud technology. Clients pay each month only for the warehousing and shipping they actually use. All orders, inventory, and deliveries are managed through one integrated software system, giving companies full visibility and control over their supply chain. This unified approach is Stord’s key differentiator: by combining physical fulfillment and software in one platform, it aims to make the supply chain a competitive advantage for its customers.
By mid-2022 Stord had raised over $300 million in venture funding, reflecting market confidence in its cloud-based model. The company’s growth shows how technology is reshaping logistics. Overall, Stord gives businesses an outsourced, high-tech network for warehousing and shipping, helping them deliver products faster and more efficiently than traditional methods.
Stord made us realize that the supply chain isn’t as well “chained” as it is made out to be.
Bhansali SFO believes supply chains are ripe for disruption. The Covid-19 pandemic and the Russo-Ukrainian conflict have both shown that supply chains need to be rewired for the 21st century.
We found Stord’s founders (Sean Henry and Jacob Boudreau) to have a clear vision for the future of logistics, where the current, archaic modus operandi of non-integrated systems leaves much to be desired.
Stord offers a one-stop-shop, pay-per-use solution that provides customers with a full-stack model of software and logistics.
We made our investment in Stord as an adjacent investment to our bet on Trackonomy and we can’t wait to see both companies revolutionizing logistics.